My work in detail
Photography : For Demain Selection’s visual marketing strategy, I managed the creative direction and execution of photoshoots highlighting second-hand children’s fashion. The photography focused on authenticity, softness, and everyday moments, reinforcing the brand’s warm and family-oriented identity across digital platforms.
Art Direction : I developed a cohesive visual storytelling aligned with the brand’s values of sustainability and conscious consumption. Each visual element was designed to reflect trust, quality, and accessibility, ensuring consistency across social media and digital touchpoints.
Videography : I created short-form video assembly adapted for social media, showcasing products, store atmosphere, and brand values. These videos were designed to increase engagement, foster emotional connection, and enhance visibility on platforms such as Instagram.
Visual Design : I designed clean and playful visuals tailored to Demain Selection’s universe, supporting brand recognition and audience engagement. The graphic content helped strengthen the brand’s positioning within the second-hand children’s market.
Strategic Focus
My strategic focus was to build a strong and coherent digital presence for Demain Selection by combining visual storytelling and content strategy. The objective was to create an engaging online experience, increase brand awareness, and nurture a loyal community around sustainable children’s fashion.
